Over the past month, the MIA has been conducting visitor evaluations on the ‘Follow Your Art’ program. We want to find out how well the program is working to enhance the visitor experience, and through the administration of surveys, we are getting closer to this goal.
The ‘Follow Your Art’ program is a self-guided option within the museum which seeks to enable visitors to appreciate the stylistic elements of the pieces and gain a deeper understanding of Inuit art.
To gauge the efficacy of this program, we have created a short survey for guests to complete toward the end of their visit. In order to keep answers as accurate as possible, the surveys have been independently filled out by visitors without interference by administrators.
So far, the findings have been interesting! Of all the participants to date, 98.0% of visitors who experienced ‘Follow Your Art’ reported feeling a deeper connection to the art, with 70.0% of that group feeling a personal connection. In addition, 94.1% of respondents experienced an increase in understanding after experiencing ‘Follow Your Art’.
When the data collection is complete, we will be conducting a thorough analysis of the responses, with more detailed findings available. Until then, drop by the museum to experience the evaluation process first-hand!
– Posted by: Serena Ypelaar, MIA’s Visitor Services Officer